Do You Even Need Paid Analytics? A Decision Framework for Small Sites
Let me start with a number that might sting: small businesses spend an average of $200-500 per month on analytics…
SEO Monitoring on a Budget: 9 Free Rank Tracking and Site Audit Tools
Ahrefs costs $129/month. SEMrush costs $139. Moz Pro starts at $49. If you’re a small business owner watching your budget,…
Email Marketing Analytics: What to Track and How to Do It for Free
Last year, a client asked me to audit their marketing stack. They were paying $200/month for an email analytics add-on…
How to Create a Weekly Analytics Report in 10 Minutes (Free Template Included)
Every Monday morning, thousands of small business owners open their analytics and stare at a wall of numbers — not…
A/B Testing on a Budget: 7 Free Tools That Actually Work
Google Optimize shut down in September 2023, and the A/B testing world hasn’t been the same since. VWO starts at…
How to Track Competitors for Free: Tools, Tactics, and Templates
Your competitors know their traffic numbers, their top keywords, and their conversion rates. Shouldn’t you know theirs too? The catch…
Free E-commerce Analytics: How to Track Revenue Without Paying for Tools
Kissmetrics charges $299/month. Heap starts at $65/month. Glew.io begins at $79/month. If you’re running an online store, the analytics tools…
Looker Studio for Beginners: Build Professional Dashboards for $0
I once watched a client pay $200/month for a reporting dashboard tool when everything they needed was sitting right inside…
Speed Analytics: Free Tools to Find (and Fix) Why Your Site Is Slow
A visitor lands on your site. One second passes. Two seconds. Three seconds — and 53% of mobile visitors are…
Social Media Analytics for Free: 8 Tools Beyond the Built-In Dashboards
Hootsuite starts at $99/month. Sprout Social costs $199/month. Buffer’s paid plans begin at $5/channel/month. If you manage social media for…