Small Biz Data
Analytics Glossary for Small Businesses: Plain-English Metrics
A plain-English analytics glossary for small businesses. Every metric defined with a real example and where to see it for…
Small Biz Data
Analytics guidance built for small businesses, freelancers, and solopreneurs. Which metrics actually matter when you have hundreds of visitors, not millions. Practical data strategies that drive real growth.
Small Biz Data
Free Market Research: Validate an Idea Without a $5,000 Study
A $5,000 market research study buys methodology, not insight — the underlying data is free if you know the five…
Small Biz Data
Small Business KPIs: The 8 Metrics That Actually Matter (and 12 That Don’t)
Track the 8 small business KPIs that actually drive decisions — skip the 12 vanity metrics. Free $0/month KPI stack…
Small Biz Data
Email Marketing Analytics: What to Track and How to Do It for Free
Last year, a client asked me to audit their marketing stack. They were paying $200/month for an email analytics add-on…
Small Biz Data
How to Track Competitors for Free: Tools, Tactics, and Templates
Your competitors know their traffic numbers, their top keywords, and their conversion rates. Shouldn’t you know theirs too? The catch…
Small Biz Data
Free E-commerce Analytics: How to Track Revenue Without Paying for Tools
Kissmetrics charges $299/month. Heap starts at $65/month. Glew.io begins at $79/month. If you’re running an online store, the analytics tools…