Every analytics vendor lists a price. Almost none let you see what you will actually pay until you have signed up and wired in the script. This calculator does it the other way round: tell it your monthly traffic, and it ranks every privacy-friendly tool by real monthly cost — cheapest first.
How much will analytics actually cost you?
Set your monthly traffic — see the real monthly price across 24 privacy-friendly analytics tools, cheapest first. No email.
← swipe table to see all columns →
Costs are monthly-billing list prices. verified = checked against the vendor's live pricing page; est. = modelled from published anchor prices, confirm before purchase. Self-host (DIY) estimates assume a small VPS (~$8–20/mo) you run yourself. Prices last reviewed Jun 2026.
Why a calculator instead of a pricing table
Analytics is billed by volume, in steps. A tool that looks cheap at 10,000 pageviews can be the most expensive option at 1,000,000, because its next pricing tier jumps while a competitor’s does not. The only honest way to compare is to plug in your own number and re-sort. That is the whole job of this page.
For the bigger picture on when paying actually beats “free”, read The Real Cost of ‘Free’ Analytics and Do You Even Need Paid Analytics?
Calculator FAQ
How is GA4 "free" but still has a cost?
Google Analytics 4 has no subscription fee, so the dollar line on this calculator is $0 at every volume. The cost shows up elsewhere. Free GA4 samples high-traffic reports, keeps event data for only 2 to 14 months, refuses to process personally identifiable information, and — because it sets cookies — needs a consent banner under GDPR, which suppresses some of the data you would otherwise collect. The paid tier, Google Analytics 360, removes the sampling and raises limits but starts in the low six figures a year. So GA4 is genuinely free in money and "expensive" in data control and compliance work — which is exactly the trade the privacy-friendly tools on this page are built to avoid.
Is self-hosting really cheaper than a managed plan?
Often, but not always. Open-source tools such as Matomo, Plausible CE, Umami and PostHog have no licence fee, so your only hard cost is the server — a small VPS runs roughly $5 to $20 a month and covers most sites comfortably. Below about one million pageviews a month the managed cloud plan can actually work out cheaper once you price in your own time, because self-hosting means you handle updates, backups and the occasional database fix yourself. Above that volume, or if you are technical and already run a server, self-hosting usually wins by a wide margin. This calculator shows the self-host figure as the VPS cost only (DIY badge); add a few hours a month of maintenance to compare fairly.
Are the prices in this calculator live?
No — and that is deliberate. The figures come from a maintained pricing snapshot that is checked against each vendor's public pricing page, not a live API call, so the tool stays fast and never breaks when a vendor changes their site. Rows marked "verified" were confirmed against the live page; rows marked "est." are modelled from published anchor prices — always confirm the exact figure with the vendor before you buy. The review date is shown beneath the table.
Does this calculator collect any of my data?
No. Everything runs in your browser. There is no account, no email gate and no server processing of what you type — your traffic number is only stored locally so the page can remember it on your next visit. A cost calculator for privacy-friendly analytics that respected your privacy less would be a strange thing to build.