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Free & cheap tools, budget analytics and the real cost of "free."

Budget Analytics

Most marketers track 200+ events and use 6. Data minimalism is the framework to cut the noise, keep the signal,…

Small Biz Data

A $5,000 market research study buys methodology, not insight — the underlying data is free if you know the five…

Cost Comparisons

Free analytics rarely costs /bin/bash. Here's the real 3-year TCO of free vs paid analytics, the five signals you've outgrown…

DIY Marketing

Forget the 99/month tool stack. Here's the 80/20 of SEO for small businesses: 5 disciplines, 4 ignore-list traps, all on…

Budget Analytics

The marketing roi formula every small business uses is broken in three quiet ways. Here's how to calculate it honestly…

Small Biz Data

Track the 8 small business KPIs that actually drive decisions — skip the 12 vanity metrics. Free $0/month KPI stack…

Budget Analytics

Let me start with a number that might sting: small businesses spend an average of $200-500 per month on analytics…

Free Tools

Ahrefs costs $129/month. SEMrush costs $139. Moz Pro starts at $49. If you’re a small business owner watching your budget,…

Small Biz Data

Last year, a client asked me to audit their marketing stack. They were paying $200/month for an email analytics add-on…

DIY Marketing

Every Monday morning, thousands of small business owners open their analytics and stare at a wall of numbers — not…