Cost Comparisons
Plausible vs Umami vs Fathom: Cheapest Privacy Analytics, Compared
Google Analytics 4 is “free” — right up until you read the fine print, hand over your visitors’ data, and…
Blog
Free & cheap tools, budget analytics and the real cost of "free."
Free Tools
Best Free Heatmap Tools, Ranked by Real Free-Tier Limits
Hotjar rebuilt its pricing this year, and the free tier got a lot bigger — 200,000 sessions a month. Read…
Small Biz Data
Analytics Glossary for Small Businesses: Plain-English Metrics
A plain-English analytics glossary for small businesses. Every metric defined with a real example and where to see it for…
Budget Analytics
Data Minimalism: How to Track Less and Decide Faster
Most marketers track 200+ events and use 6. Data minimalism is the framework to cut the noise, keep the signal,…
Small Biz Data
Free Market Research: Validate an Idea Without a $5,000 Study
A $5,000 market research study buys methodology, not insight — the underlying data is free if you know the five…
Cost Comparisons
The Real Cost of ‘Free’ Analytics: When Spending Saves Money
Free analytics rarely costs /bin/bash. Here's the real 3-year TCO of free vs paid analytics, the five signals you've outgrown…
DIY Marketing
DIY SEO for Small Businesses: What Actually Moves the Needle on $0
Forget the 99/month tool stack. Here's the 80/20 of SEO for small businesses: 5 disciplines, 4 ignore-list traps, all on…
Budget Analytics
Marketing ROI: The Formula Small Businesses Get Wrong
The marketing roi formula every small business uses is broken in three quiet ways. Here's how to calculate it honestly…
Small Biz Data
Small Business KPIs: The 8 Metrics That Actually Matter (and 12 That Don’t)
Track the 8 small business KPIs that actually drive decisions — skip the 12 vanity metrics. Free $0/month KPI stack…
Budget Analytics
Do You Even Need Paid Analytics? A Decision Framework for Small Sites
Let me start with a number that might sting: small businesses spend an average of $200-500 per month on analytics…