Free Tools
A/B Testing on a Budget: 7 Free Tools That Actually Work
Google Optimize shut down in September 2023, and the A/B testing world hasn’t been the same since. VWO starts at…
Blog
Free & cheap tools, budget analytics and the real cost of "free."
Small Biz Data
How to Track Competitors for Free: Tools, Tactics, and Templates
Your competitors know their traffic numbers, their top keywords, and their conversion rates. Shouldn’t you know theirs too? The catch…
Small Biz Data
Free E-commerce Analytics: How to Track Revenue Without Paying for Tools
Kissmetrics charges $299/month. Heap starts at $65/month. Glew.io begins at $79/month. If you’re running an online store, the analytics tools…
DIY Marketing
Looker Studio for Beginners: Build Professional Dashboards for $0
I once watched a client pay $200/month for a reporting dashboard tool when everything they needed was sitting right inside…
Free Tools
Speed Analytics: Free Tools to Find (and Fix) Why Your Site Is Slow
A visitor lands on your site. One second passes. Two seconds. Three seconds — and 53% of mobile visitors are…
Free Tools
Social Media Analytics for Free: 8 Tools Beyond the Built-In Dashboards
Hootsuite starts at $99/month. Sprout Social costs $199/month. Buffer’s paid plans begin at $5/channel/month. If you manage social media for…
Free Tools
Free Uptime Monitoring: Don’t Pay for What You Can Get for $0
Your website just went down. You don’t know it yet — but your visitors do. They’re bouncing, your revenue is…
Budget Analytics
UTM Parameters Explained: Free Campaign Tracking That Every Small Business Needs
If you’ve ever spent money on a Facebook ad, an email campaign, or a guest post — and then opened…
DIY Marketing
ChatGPT for Analytics: How to Analyze GA4 Data with AI for Free
Dedicated AI analytics platforms like Pecan AI, Narrative BI, and Obviously AI charge $200-500/month for AI-powered insights. Meanwhile, you’re sitting…
Cost Comparisons
Microsoft Clarity vs Hotjar: Free vs $39/Month — Is Hotjar Worth It?
If you’ve ever searched for “best heatmap tool,” you’ve seen Hotjar at the top of every list. It’s the default…