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Free & cheap tools, budget analytics and the real cost of "free."

Free Tools

Here’s a question that keeps surprising me: how many website owners are running Google Analytics but have never heard of…

Cost Comparisons

Google Analytics is the world’s most popular analytics platform — and it’s free. At least, that’s what Google tells you.…

DIY Marketing

Here’s a question I get asked all the time: “What analytics tools do I actually need?” And here’s my answer…

Free Tools

If you’ve ever stared at an analytics tool’s pricing page and thought “there has to be a cheaper way” —…

Budget Analytics

Attribution is just a way to give credit for a conversion (like a signup or purchase). It answers: “Where did…