Budget Analytics
UTM Parameters Explained: Free Campaign Tracking That Every Small Business Needs
If you’ve ever spent money on a Facebook ad, an email campaign, or a guest post — and then opened…
Blog
Free & cheap tools, budget analytics and the real cost of "free."
DIY Marketing
ChatGPT for Analytics: How to Analyze GA4 Data with AI for Free
Dedicated AI analytics platforms like Pecan AI, Narrative BI, and Obviously AI charge $200-500/month for AI-powered insights. Meanwhile, you’re sitting…
Cost Comparisons
Microsoft Clarity vs Hotjar: Is Hotjar Worth Paying For?
If you’ve ever searched for “best heatmap tool,” you’ve seen Hotjar at the top of every list. It’s the default…
Free Tools
Microsoft Clarity Heatmap Tool: What the Free Plan Shows and Where It Stops
A question that still surprises me after years of auditing small-business sites: how many people run Google Analytics and have…
Cost Comparisons
The True Cost of Google Analytics: What “Free” Really Means
Google Analytics is the world’s most popular analytics platform — and it’s free. At least, that’s what Google tells you.…
DIY Marketing
How to Build a Full Analytics Stack for $0: GA4 + Clarity + Search Console
Here’s a question I get asked all the time: “What analytics tools do I actually need?” And here’s my answer…
Free Tools
The Complete Guide to Free Web Analytics Tools
If you’ve ever stared at an analytics tool’s pricing page and thought “there has to be a cheaper way” —…
Budget Analytics
Attribution-Ready Measurement Blueprint: Events & Properties You Must Capture
Attribution is just a way to give credit for a conversion (like a signup or purchase). It answers: “Where did…